Search engine optimization (SEO) is the process of adjusting the content, writing, and organization of a website to make its pages appear in search engine results for the most relevant queries. SEO enables a website to precisely match the query terms that a user enters into a search engine’s search box, rather than simply returning all pages, images, and videos on the internet (sometimes known as ‘Direct hits’). This can increase traffic, help with ranking in search engines, generate brand awareness, and drive sales.