Ads are highly customizable and can be tailored to a business’s individual needs. From targeting keywords and phrases to setting a budget and selecting a bid strategy, Google Ads enables businesses to create campaigns that are tailored to their target audience and budget. With the ability to target specific geographical locations, businesses can also ensure they are reaching customers in areas where they can be successful. Google Ads also provide businesses with insights into their campaigns and customer interactions. This data can be used to optimize campaigns and better understand customer behaviors, enabling businesses to tailor their campaigns and find success. The data also helps businesses identify opportunities to reach new customers and better engage existing ones. In addition to the Google Ads platform, businesses can also use Google Ads remarketing. This feature allows businesses to target customers who have previously interacted with their website or products. By targeting customers with ads that are tailored to their interests and behaviors